Simple Football

Empowering coaches and parents
within youth football.

languageInformation på svenska

Today, only two out of ten Swedish kids and youth (Pep-rapporten 2022) achieve the WHO recommendations for 60 minutes of physical activity daily. This number is way too low, and we need a change...

Launched in July 2022 and operating from Stockholm, Sweden, Simple Football provides services to everyone who uses football as a tool to keep children moving.

Being just launched, we're still in an early phase and will increase our efforts and operations during the second half of 2022. Subscribe to our newsletter or follow us on social media to keep in touch!
Newsletter / Twitter / Instagram

Our vision

A society where kids and youth, through physical activity, lays the foundation for long and healthy life.

Our mission

Simple Football should contribute to an increased and better engagement in youth football.

  • Educate, direct, and support those that run the youth teams
  • Help coaches meet to learn from each other
  • Help parents boost their kids' interest in football in the best interest of the child
  • Highlight and tell the stories of those that make youth football better
  • Carry out football activities on our own or in collaboration with clubs, companies, and organizations

Global goals

Our commitment to youth football contributes to the following Global Goals:

3. Good health and well-being

4. Quality Education

5. Gender equality

10. Reduced inequalities

16. Peace, justice and strong institutions


All our operations comply with The United Nations Convention on the Rights of the Child.


Simple Football is run by Permachine AB and Odd Camp AB.


Per Sandström
LinkedIn / E-email